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Case Studies
The Case Studies featured below demonstrate how our Search Engine Optimisation (SEO) services have assisted these businesses. In these Case Studies we provided our Search Engine Optimisation Consultancy Services to Face Ltd (one of Wellington's top Website Design Companies) and they then implemented our SEO recommendations for their clients. Please note that below we have only provided examples of rankings that we have achieved for clients in Google. We have also achieved excellent rankings in other popular Search Engines such as Yahoo, AOL, Ask, and MSN, etc. To keep our case studies from becoming too lengthy we chose only to show some Google rankings, as it has the largest share of the search market.
Please contact us if you have any questions about these Case Studies or about how our Search Engine Optimisation services could benefit your business.
THE COMPANY
Vicbooks, situated on the Kelburn and Pipitea campuses at Victoria University of Wellington (New Zealand), prides itself on being one of the few independent book stores in New Zealand. Their primary focus and their strength is supplying textbooks, books for brains, and anything hard to find.
THE CHALLENGE
Vicbooks had an established website that had some visibility in the Search Engines, but they could see there was potential to improve on it. They engaged us to optimise their website for them, with a focus on increasing their website's visibility nationally.
THE SOLUTION
We optimised Vicbook's website in December. A few weeks later the keywords/phrases that we had optimised were beginning to appear in the Search Engines for a number of the keywords and phrases that we had optimised. Vicbook's website now has very good visibility nationally and internationally. As at the 20th of February 2008 Vicbooks are ranked in the top 5 places in www.google.com and www.google.co.nz for many of their important key phrases, two examples being used university texts and second hand university textbooks
BUSINESS BENEFITS
Vicbooks received a record number of website visitors in February (their highest number to date) just two months after Search Engine Optimisation was completed on their website. Correspondingly, the number of Search Engine referrals in February also reached the highest number to date (a 56% increase on the previous highest result) indicating that the increased visibility in the Search Engines contributed to the increase in Vicbook's website visitor numbers.
The best news was that Vicbooks reported a 25% increase in website sales for texts in February (in comparison to the same period last year).
CUSTOMER FEEDBACK
"The changes SEO have brought to our google rankings have far exceeded our expectations, we have gone from a page five ranking to page one... The process was painless, our SEO Specialist did all the work for us. The increase in sales we have seen through our site due to SEO will allow us to continue to invest in our site to make it the best it can be for our customers. We are really pleased, who knew that something seemingly so simple could make so much difference."
Juliet Blyth, General Manager
THE COMPANY
The Simply Food Catering Company Ltd. are the premier Wellington (New Zealand) Caterers. They operate a number of commercial contracts in the Wellington area and also have vast experience in "Corporate Hospitality" with many of the major events around the region.
THE CHALLENGE
The Simply Food Catering Company had an established website that was not able to be easily located in Search Engines when people were searching for keywords or phrases that described their business. As a result their website was not getting as many visitors as they had hoped, and they realised they were potentially missing out on a lot of inquiries and sales. They engaged us to optimise their website for them, specifically targeting the Wellington region (New Zealand), where their business is located.
THE SOLUTION
We optimised The Simply Food Catering Company's website for search engines in mid-October. A few weeks later it was beginning to appear in search results in Search Engines for many of the keywords and phrases that we had optimised. As at the 20th of February 2008 The Simply Food Catering Company are ranked in the top 5 places in www.google.com and www.google.co.nz for many of their important key phrases, two examples being corporate catering wellington and wellington catering
BUSINESS BENEFITS
November was a record month for The Simply Food Catering Company's website in terms of website visitor numbers. A few months later in February, Search Engine Referrals had increased by 45% on September's figures (September was prior to any Search Engine Optimisation being completed).
CUSTOMER FEEDBACK
"We found the whole exercise one of ease and the initial information that was gathered was expertly reformatted with our company benefiting by increased visitors to our web-site. Follow up to ensure our satisfaction was a priority on Face's agenda and we would not hesitate to recommend them to other companies that could benefit from a similar situation to our own."
Steve Perrins, Director
THE COMPANY
Urban Sanctuary is an award winning Beauty Therapy Clinic and Day Spa located in Wellington (New Zealand) specialising in facial and body treatments with a holistic approach in honouring a person's senses and well-being.
THE CHALLENGE
Urban Sanctuary had an established website and realised that people were not locating their website in Search Engines when they were typing in keywords or phrases that described their business. They wanted to increase their visibility in Search Engines like Google. Urban Sanctuary requested that we optimise their website for the Wellington (New Zealand) region, New Zealand wide, and internationally.
THE SOLUTION
We optimised Urban Sanctuary's website for Search Engines in early November. In late November it was beginning to appear in Search Engines like Google for many of the keywords and phrases that we had optimised. As at the 20th of February 2008 Urban Sanctuary's website is ranked in the top 5 places in www.google.com and www.google.co.nz for many of their important key phrases, two examples being beauty therapy clinic wellington and beauty therapy gift wellington
BUSINESS BENEFITS
March's results (three months after we completed the optimisation work) show a 52% increase in the number of Search Engine Referrals, compared with October (prior to any optimisation work being done). Correspondingly, March's statistics show that Urban Sanctuary's website had the largest number of website visitors they have ever recorded. Urban Sanctuary's website visitor numbers for March increased by a huge 78% in comparison to the visitor number average compiled from the 6 months previous to the optimisation work being implemented on their website.
CUSTOMER FEEDBACK
"Our Website, it seems, is becoming more and more of a valuable marketing tool for us as we have seen constant growth with people browsing our web site. Of course anyone hitting on our site represents a potential new client so it is important that these people get a good "feeling" for what we can offer them, and more importantly they then feel confident enough to take the next step and contact us either to book an appointment, purchase product or a gift voucher.
Overseas interest seems to also be a valuable addition for us as we frequently have customers viewing our website to purchase gift vouchers for family, friends, work colleagues and loved ones in the Wellington region. This being the case it is very important to us that potential clients living overseas are able to locate us very easily with a few predominant key words.
The results that the recent "search optimization project" have produced are very encouraging to us. We will continue to monitor these results and feel confident that the coming months will show further increases."
Linley Ramsay, Co-owner
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