Pay-per-click ad campaigns
INFORMATION ABOUT PAY-PER-CLICK AD CAMPAIGNS
Our preferred pay-per-click ad campaign service is Google Adwords. Once your ad campaign is set up, your ad appears in Google search results (and there are options for it to appear elsewhere as well) under the 'Sponsored Listings' results, which are the results that appear at the very top or on the top right of the Google search results page. When the ad displays, a user may choose to click on it or ignore it. If they click on the ad, then they will go through to your website, and you will be charged for that click. If they look at the ad, but decide not to click on it, you will not be charged anything.
It is possible to set up and run Google Adwords campaigns yourself, but a lot of businesses do not have the time to learn all about how to run one, and find it simpler and more beneficial to use the services of a Search Engine Optimisation Specialist to do this for them.
The advantages of having a Specialist set up a campaign for you is that we are experienced in running adwords campaigns, know a lot of the traps to avoid, and are able to provide you with clear and concise reporting so you can monitor the progress of your campaign. Additionally we are familiar with using tools provided by Google to research and select the optimal keywords/keyphrases for you.
GOOGLE ADWORDS
To read more about the Google Adwords service and see the current information about how it works please visit this link:
https://adwords.google.com/select/Login
The Google Adwords service has a lot of helpful features:
- it has the ability to display your ads just in particular countries
- you can set a budget and know Google won't charge you above that amount
- you pay only when someone clicks on your ad (not every time your ad is shown)
ORGANIC SEARCH ENGINE OPTIMISATION VERSUS PAY-PER-CLICK AD CAMPAIGNS
Organic (or Natural) Search Engine Optimisation (SEO) (such as the Startup, Mid-Range, or Comprehensive SEO packages we offer) has this main advantage:
- Research indicates that people using Search Engines prefer using natural listings in search engines as opposed to sponsored or paid listings:
"Research shows that 70 percent of search engine users will click on organic listings, while the remaining 30 percent click on paid listings. Another study found that 6 out of 7 sales resulting from search engines originated in the organic search listings." - Paul Bruemmer - August 10, 2005
Pay-per-click (PPC) ad campaigns such as Google Adwords have these advantages:
- immediate
- handy for targeting specific countries
- brand promotion - even if a person decides not to click on your ad, at least they have seen your brand name
Ideally, and depending on your budget, a mixture of both natural SEO and PPC is a good idea. For instance, running a PPC campaign would get you some visibility in the Search Engines prior to results coming through from organic SEO.
PRICING
What you decide to pay per click is mostly up to you. However Google's keyword pricing estimates gives an indication of what it may cost to get a high position for your ad. If you want high positions (which normally translates to better click-through rates) then you may need to pay a bit more per click.
We would require your credit card details and you will be billed directly by Google for the cost per click service & a NZ $10 admin fee. In addition, we charge per hour for consultation and setting up your ad campaign. It generally costs between NZD$200 and $400 for us to set up a campaign (depending on the size and complexity of it) and we can give you a quote once you have provided us with your requirements.
We provide the first report to monitor your campaign's progress free of charge, and then we charge for any further reports that you would like us to compile. Or, alternatively, we can teach you how to extract a report and explain some of the terminology for a consultation fee.
Please note our pricing is in New Zealand Dollars.
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